Brooklyn Navy Yard

BROOKLYN NAVY YARD DEVELOPMENT CORPORATION | BROOKLYN, NY

Dutch St teamed with Strong Studio to refresh the Brooklyn Navy Yard’s brand and hone its placemaking message around the Yard as New York City’s vital urban manufacturing and innovation center.  Our team worked closely with the Brooklyn Navy Yard Development Corporation’s leasing and external affairs team to create new print and digital collateral, environmental graphics, social media campaigns, and welcome gifts to attract new tenants by capturing the authenticity, energy and diversity of the existing Brooklyn Navy Yard tenant community.

THE STORY

• Marketing Management

• Copywriting

• Leasing Collateral

Services

• Brand & Identity

• Content Development

• Creative Direction

A mural that stays "We're a community of manufacturers, innovators, entrepreneurs, creatives, artists"
Grid of 9 images of the Brooklyn Navy Yard campus buildings
A map showing the Brooklyn Navy Yard and all the points of transportation, including subway, bus, ferry, and citibike
Two-page excerpt from Brooklyn Navy Yard's Proposal Response
Image of Brooklyn Navy Yard building
Brooklyn Navy Yard mug, A Place To Build Your History
Grid of 9 images of Brooklyn Navy Yard tenants
Environmental signage on 9th floor, Building 303
Welcome Tenant Gift Box
Brooklyn Navy Yard Leasing Brochure
Grid of 9 images of Brooklyn Navy Yard tenants and spaces
Aerial view of Brooklyn Navy Yard
Example of Brooklyn Navy Yard Leasing Flyer