The Durst Organization
REAL ESTATE OWNER, DEVELOPER, BUILDER AND MANAGER | NEW YORK, NY
Joy Habian, owner of Dutch St, is proud to have served as the Vice President of Marketing for the Durst Organization for 7+ years. During her tenure, Joy built a multi-disciplinary department of highly skilled professionals, and worked in close collaboration with ownership, operations, construction and leasing team members to market a 13 million sf commercial portfolio and 2,400+ rental residential units in New York City.
Notable properties brought to market during this time included One World Trade Center, VIA 57 West, EOS and Halletts Point. Commercial properties repositioned in the market for success included 151 West 42nd Street, 1155 Avenue of the Americas, 1133 Avenue of the Americas and 825 Third Avenue. Other initiatives completed with her marketing direction included the launch of the Durst Well& Amenity brand and Durst Ready, move-in ready suites.
THE STORY
• Tenant Experience
• Marketing Operations
• Digital Media
• Presentations
• Events
• Copywriting
Services
• Corporate Brand & Identity
• Corporate Collateral
• Marketing Leadership
• Property Brand & Identity
• Amenity Marketing
• Leasing Collateral
• Creative Direction
