WEST WHARF

Dutch St provided the full suite of branding and marketing services required to name, position, and lease West Wharf, a 554-unit luxury rental residential building on the waterfront in Greenpoint, Brooklyn. Services provided included creative agency selection; project management; creative direction for branding, naming, renderings, and collateral; model apartment staging coordination; leasing consultation; amenity naming and collateral; social media management; digital ads, promotional and listing support. Watson & Co was our creative partner for the West Wharf logo, identity, website, as well as print and digital collateral.  

Supporting operational services provided included the development of the W.W Resident Guide, resident communications, and SOPs for multiple building team roles and responsibilities.